ICM website and logo launch heralds new dawn
1 April 2011
The Institute of Credit Management’s (ICM) new website has gone live with a new brand identity and strapline – delivering cash for business.
The site, designed in-house with some external support, includes a number of significant enhancements, most notably a new calendar function as CEO Philip King explains: “The new calendar is especially helpful, directing Members straight through to key events in the credit management diary to ensure they are right up to date with current thinking.” Among the new improvements are clearer links to the ICM’s social media functions, including Philip King’s Twitter pages and the online version of Credit Management, as well as easier search and navigation. “We felt that the time had come to update our online presence as it had become quite tired and cluttered,” Philip adds. “The new site has a more professional, modern and crisp look to it, while also being far easier to navigate and find what Members need.”