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ICM wins national recognition for raising the profile of Credit Management

Press Release – 22 March 2013

The ICM has been recognised in a national Public Relations Award Programme for raising the profile of the credit management profession and highlighting the ongoing issues surrounding late payment.

The work of the ICM, delivered in partnership with its communications agency Gravity London, beat off six other entries from leading High Street banks, asset management companies and credit card issuers to win the Financial PR Campaign of the Year category of the 2013 Golden Hedgehog Awards held at the Emirates Stadium in London on March 21.

Philip King, Chief Executive of the ICM, says he is delighted that the partnership with Gravity London is creating greater recognition for the Institute and the credit profession: “Following on from our nomination in the 2012 CIPR Pride Awards, this serves as another acknowledgement of just how much we have achieved in helping the voice of the credit manager to be heard louder and clearer within the UK media.”

Sean Feast, Director of Gravity London, is similarly pleased: “We work with the ICM and the ICM team works with us in creating news and content across all channels that gives the Institute and credit managers a deserved share of voice on the key issues of late payment and cashflow.

“‘Partnership’ is an often overused word, but it is genuinely this partnership approach and the trust at a senior level that enables us to deliver award-winning campaigns that enhance the awareness and understanding of credit management.”