Credit and Sales: Can cats and dogs work together?
The answer is YES. We don’t want them to nod obligingly when a huge customer order is about to be cancelled or when a risky customer is being doled out undeserving goodies. They need to debate all the right items and find common ground which is good for the organisation. But do they understand each other enough to know which argument is worth picking? How often is a sales person trained by credit on risk factors so that he understands why a credit extension was denied or how frequently does the credit team update the sales team of a customer’s upgraded credit limit so that additional orders can be placed?
Join International Credit Management Expert, Andriy Sichika as he answers important questions and shares best practices on how the Credit-Sales relationship could be strengthened such that they work in tandem to achieve the right balance between revenue maximisation and credit risk. In the session he would discuss:
- Best practices in handling the common conflicts arising between teams
- Understanding each other and establishing a common vision
- How could technology could drive synergy between teams
- Answer the audience queries in a live Q&A session
Time: 13:00 (GMT)
Duration: 30 minutes, followed by Q&A session