Strategic Communications and Leadership

The unit aims to build leadership skills through a theoretical and practical understanding of strategic communications

Learning Outcome

  • Be able to evaluate communication in relation to a department.
  • Know how to improve communication in order to achieve positive outcomes
  • Understand the role of leaders in helping teams to achieve organisational goals and objectives.

Assessment criteria

  • Evaluate the effectiveness of departmental communication in relation to internal and external stakeholders.
  • Use theory to explain any barriers to communication with stakeholders.
  • On the basis of research, explain the impact of communication styles on work group issues
  • Apply a range of appropriate communication styles to achieve positive outcomes in line with strategic objectives.
  • Use theory to explain effective leadership communication practices.
  • Demonstrate the impact of leaders in helping teams achieve organisational goals and objectives.

Indicative content

  • Communication theories and analysis techniques
  • Sources of conflict, aspects of conflict internally and externally, conflict styles
  • Conflict management and resolution
  • Negotiation and influencing techniques
  • Importance of good leadership in achieving goals and objectives
  • Measuring team performance against organisational goals
  • Concepts of influence, authority and power and the responsibilities of leaders
  • Effectiveness of leaders in achieving goals including attributes of a good leader
  • Factors that influence behaviour at work
  • Strategies for building motivation, high level skills and responsibility



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Study this course with either Virtual Classes, Learning Support Service or completely independently